Mont Grand Fonds Ski Resort

Mont Grand Fonds had a bold vision: grow from 60,000 to 100,000 skier visits and evolve into a true four-season destination. But to get there, they needed more than ambition—they needed the right technology partner to break through operational barriers and unlock sustainable growth.

At 60,000 visits, the resort had hit a ceiling. Manual processes, seasonal limitations, and operational bottlenecks were capping their potential. Without streamlined systems to manage higher guest volumes and year-round activities, visitor experiences suffered from long wait times, inefficient check-ins, and unpredictable crowd flow. Simply marketing harder and having a strategic plan wouldn’t be enough. Mont Grand Fonds needed to fundamentally transform how they operated to scale effectively and deliver a better guest journey.

Their vision extended beyond winter. By building a true four-season model, offering hiking and vanlife accommodations, they aimed to create new revenue streams, attract a broader audience, and become a resilient, year-round destination. In a climate of rising costs and shifting guest expectations, this evolution wasn’t optional. It was essential for long-term relevance and growth.

To realize their ambitious goals, Mont Grand Fonds partnered with e-Liberty, bringing together the tools needed to modernize operations, elevate the guest experience, and scale strategically.

Seamless Online Booking & Ticketing transformed the way guests interacted with the resort. With a simple, intuitive system, visitors could plan ahead, reducing congestion and improving arrival experiences. Staff gained better visibility over daily volumes, optimizing operational flow and guest satisfaction.

Revenue Governance (the team’s favorite feature), proved essential for protecting revenue. This system maximized profitability by dynamically adjusting prices based on real-time factors like demand, seasonality, calendar events, and weather. By raising prices during peak periods and boosting sales during slower times, the resort effectively managed crowd levels while ensuring maximized revenue.

Data-Driven Insights empowered Mont Grand Fonds to make faster, smarter decisions across pricing, marketing, and staffing. Real-time analytics gave them a clearer view of guest behavior and operational performance, allowing for ongoing optimization and personalized marketing campaigns to bring guests back.

Together, this partnership positioned the resort to scale confidently, deliver seamless guest experiences, and build a strong foundation for a resilient year-round business.

Since partnering with e-Liberty, Mont Grand Fonds has seen measurable progress toward its growth goals:

• ● Skier Visits: Annual skier visits increased by 26%, reflecting the resort’s improved scalability and streamlined operations.

• ● Revenue Growth: The resort saw significant revenue gains during slow periods (Monday–Thursday) thanks to dynamic pricing strategies.

• ● Targeted Marketing Impact: Leveraging system data, Mont Grand Fonds launched precise marketing campaigns that yielded a strong return and boosted overall engagement.

• ● Operational Efficiency: Check-in times were reduced by 30 minutes, supported by smarter staff allocation and smoother guest flow during peak periods.

Mont Grand Fonds’ shift toward year-round offerings is already delivering results:

• ● Summer Activities: The introduction of hiking trails, vanlife stays, and curated events attracted over 5,000 new off-season guests in 2024 and a projected 10,000 in 2025, supported by a proper Summer offering and e-Liberty’s booking and promotional tools.
  

Mont Grand Fonds isn’t resting on its early success—they’re building momentum:

• ● Ongoing Optimization: The resort continues refining operations with e-Liberty’s analytics and automation tools, ensuring a seamless guest experience at every touchpoint.

• ● Strategic Expansion: As their four-season offerings mature, the resort is exploring new events, partnerships, and programs to expand regional influence and guest reach.

Mont Grand Fonds’ journey offers a blueprint for resorts looking to scale and diversify:

• ● Scalability Through Technology: Building a digital infrastructure that grows with your resort is critical for long-term success.

• ● Four-Season Diversification: Expanding beyond winter operations stabilizes revenue and builds resilience against climate variability.

• ● Customer-Centric Systems: Seamless booking, dynamic pricing, and intuitive guest journeys drive satisfaction and repeat visits.

• ● Data-Led Decisions: Real-time insights enable faster, more strategic decisions across all areas of resort operations.
  

👉 Schedule a 20-minute executive conversation to explore how we can help you scale, optimize operations, and grow year-round.

📅 Schedule a free demo or consultation today
📧 patrick.menard@eliberty.ca
🌐 eliberty.ca